Madonna Monday

20 years ago on March 2nd, 1989 Pepsi aired their new commercial featuring Madonna's new single "Like A Prayer" during The Cosby Show. This was the first time a major artist had debuted a single in a commercial. I mean this was so big there was a commercial advertising the actually ad. The ad only aired once. The next day the video for "Like A Prayer" was released and the boys at Pepsi were not too pleased. The sexual religious undertones and burning crosses were too much for some and a Pepsi boycott was threatened if the ad was not pulled. Pepsi pulled the ad and backed out of sponsoring Madonna's upcoming "Blonde Ambition" tour that summer. Madonna did keep the $5 million she was paid for the ad and when asked if she would ever do commercial again she responded by saying " I think people will think twice before the ask me to endorse their product" In the future Madonna has done ads for such companies and Max Factor and Este Lauder. In September of that year "Like A Prayer" won the Viewers Choice Award at MTV's Video Music Awards. The award was sponsored by.......Pepsi!